Change begins with you
Exceptional leaders build exceptional businesses
Your business needs you to be the best possible version of yourself that you can be. As an entrepreneur, this makes personal growth a business imperative.
To guide you in this journey, we have designed a series of personal coaching tools and seminars, as well as an entrepreneurial networking and support group, called the Hatch Club. You can choose between everything we offer, or only the elements that suit your current needs.
Personal Coaching
THE JOURNEY TO BECOMING AN EXCEPTIONAL HUMAN BEING
While most coaches focus on either personal coaching or business coaching, we are unique in how we link personal growth to business leadership.
Leadership Coaching
BUILD AN EXTRAORDINARY BUSINESS
Culture-Driven Leadership places people development and community building at the heart of your business culture to achieve growth.
Personal Coaching: The journey to becoming an exceptional human being
Our goal is to groom entrepreneurs to cope in the South African social, political and economic landscape, which we know is a highly volatile melting pot of diversity.

We don’t coach based on theory, but on decades of hard-won business lessons.

The creator of Culture-Driven Leadership, Ian Fuhr, has built his market-leading businesses based on these principles.

If you want the moral authority to lead, you need to transform yourself before you can positively impact your business.
Join us on a four-phase process of self-discovery, transformation and growth
1
The Discovery
Phase
Self-discovery and awareness
2
The Turmoil
Phase
Leaving your comfort zone
3
The Letting Go
Phase
Flushing away the things that have blocked your growth
4
The ‘New Me’
Phase
Plotting the road map to an exceptional you
Are you ready to become exceptional?
Leadership Coaching: Build an extraordinary business
Building on from your personal leadership journey, the principles of Culture-Driven Leadership are based on decades of experience growing market-leading businesses across different sectors.
Ian Fuhr, the designer of Culture-Driven Leadership, has based these principles on a deep belief that they helped him to build Sorbet into a brand that not only spanned the whole of South Africa, but changed the lives of thousands of employees (and customers).
Culture-Driven Leadership places people development and community building at the heart of your business culture. It’s based on the simple idea that the purpose of work is to serve the needs and wants of people, and that service is the foundation of everything in both life and work.
If service is beneath you, then leadership is beyond you

Your challenge is to become a trusted and respected servant of your people.

This will give you the moral authority to lead and your team will follow you.

Through building a solid foundation of upliftment and common purpose, your business will thrive.
Are you ready to transform your organisation?
What our clients have to say
“I have known Ian since the early days and watched at a distance how he started and grew many successful businesses. My respect and admiration are firmly based on his business philosophy. I always wanted to share in his magic formula and fortunately the opportunity arose when I learnt that Ian, through the Hatch Institute, was now working with companies to share his philosophies and experiences. I had decided that 2020 was the year I wanted to enhance our unique Culture and confirm our Purpose. I wanted to do this with someone who had real scars and had successful commercial experience. Ian ticked all these boxes. The timing was perfect and we are now on an exciting journey of personal development, learning and corporate growth, working with Ian.”
DARREN LEVY
CEO The Vida e Caffe Group
“The journey with the Hatch Institute has been challenging, thought provoking and rewarding. Our very reason for being was challenged. Hatch has been integral in managing some of the change elements and mind-set shifts within the team. Ian and Jade took time to understand the business and the full team involved, in order to add value to the strategy being rolled out. This was done with professionalism and, given the highest level of confidentiality, was very well structured. The team are finding the individual sessions refreshing as this allows them to challenge themselves in their personal thinking and evolution. We expect to continue collaborating with the Hatch Institute and recommend their personalised service.”
MARK KAPLAN
CEO
“Ian Fuhr of the Hatch Institute advised and facilitated discussions at Moolman Group on “Culture in the Workplace”, and our “Reason for being”. What was initially envisaged to be a normal annual strategic session turned out to be thought provoking reality check which challenged the status quo. Ian, in his soft spoken very diplomatic manner, can touch the real nerves and was able to influence out management team to think differently. The influence Ian had on our business will be long lasting and we see him and the Hatch Institute playing an important role in respect of strategic planning and culture development in years to come. Ian became, in a very short period, a trusted friend and advisor to our company.”
PIETER LOMBARD
CEO The Moolman Group
“Working with Hatch Institute has been incredible thus far and has made a great impact at Aerobotics. We have had the privilege of working with Ian who has added significant value, in a very short period of time. The theoretical models combined with his wealth of knowledge and experience are hugely impactful. From his facilitation of group workshops to his one on one coaching and advisory sessions, the impact is endless and he has most definitely lead us to make some necessary decisions along the way. He is humble, down to earth and able to establish rapport within the first few seconds of his engagements – all of these factors have lead to him being a great culture fit for us! We are big fans!”
KELLY SEGAL
People Manager
“We were having issues with staff relationships and work ethic in our Stafix Jet Park Distribution Centre. We needed help and engaged Ian Fuhr whose philosophy and approach, evident in his books, fitted ours. Ian, with his unassuming demeanour, ability to listen, engage with individuals and groups and deftly challenge preconceptions and prejudice, managed to disperse negativity and mistrust and restore disparate elements into a coherent, motivated and grateful team. This is a complex process which requires intellectual rigour combined with simple, unthreatening approachability – contrasting attributes which Ian uses with much skill to achieve a coherent and focused business dedicated to the service of the customer – external and internal. We are delighted with this achievement and Ian has become part of the Stafix family.”
SHAUN WILLIAMSON
Managing Director
“Working with Ian Fuhr, has been incredible. Since we were fortunate to meet earlier this year, he has been instrumental in making some significant, insightful and rewarding changes within our company.
This has not only effected the bottom line, but crucially made huge strides within our company culture, morale, vision and future success. We just want to say a huge thank you to Ian for everything he has brought, his mentorship, his wisdom, his guidance and his friendship which we know will last for many more years to come.”
SHONA PITTAWAY
Managing Director
“We started working with the Hatch Institute earlier this year. Ian first took the time and care to get to know our company and its culture and has since been very hands-on in his approach. Whilst the focus lies largely on culture and on future strategies, we also get a lot of operational insights and suggestions which have improved our business tremendously over the past several months. The tools which the Hatch Institute use are very practical and easy to implement. Ian’s dedication to Bodytec will continue to make a valuable contribution to our company, both in the short- and long-term.”
BORIS LEYCK
Managing Director BODYTEC

“Working with Ian from The Hatch Institute at Lionel Isaacs Insurance Brokers has been immensely valuable and rewarding for us. Ian has been able to use much of the insight and experience he has garnered from his many years of being a successful entrepreneur, businessman and manager to people, to add value to our organisation and most importantly to the people within our organisation. We look forward to continued and increased success with working with Ian into the future.”
LANCE WILLIAMS
Director Lionel Isaacs Insurance Brokers

“S&G Signs has been very fortunate to establish a professional mentoring / training relationship with Ian Fuhr from the Hatch Institute. We have only just embarked on our “culture change journey” and we have already seen the benefits of his coaching and training sessions within our organisation. His fresh perspective on the business world and the alternative approach to manager / staff relationships was a real eye opener for us. Although we have a relatively long journey ahead we will no doubt, with Ian’s assistance, reach our future goals and objectives.”
JACO PIENAAR
General Manager
“Ian is an inspiring man, with so much knowledge and experience to share! His humble and authentic approach to leadership is a great example to all leaders. We have so much to learn from his success and his messages are motivating and significant in today’s world of business. Ian’s talk was relevant, humourous and very inspiring! It was an honour and a privilege to have worked with him!”