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FOR ME
Are you ready to start your journey to exceptional? Personal growth is the foundation of strong, successful leadership
FOR MY BUSINESS
Become a Culture-Driven leader and maximise your business growth through a culture of service
The journey to an exceptional business begins here

Ian Fuhr
Serial Entrepreneur and Founder of the Sorbet Group
Ian Fuhr introduces the Hatch Institute. Welcome to a community of like-minded individuals who are united in our desire to support business owners like yourself through both your personal and business growth journeys.
Based on 80 years of combined experience in building businesses and coaching business leaders to be the best versions of themselves, we have developed a Culture-Driven Leadership model that will help you transform your organisation into a purpose-built business.
We recognise that running a business in the complex and volatile South African socio-political and economic landscape requires a unique approach. Race relations require our urgent attention if we want to build sustainable, profitable businesses that can support the needs of our customers, employees, and South Africa’s economy.
Over and above traditional leadership abilities, the Culture-Driven Leader needs extraordinary skill to create a strong culture of service in a highly diverse workplace.
Successful businesses are built from the right materials

At the Hatch Institute, our philosophy is that successful organisations must be built on a service culture strategy. Through our CultureneeringTM methodology and coaching and leadership programmes, we build Culture-Driven Leaders that are able to navigate and support race relations within their organisations, enabling them to create and lead South Africa’s top-performing businesses.

GROW PEOPLE
Learn to create a culture that supports people and drives obsessive customer service.

CREATE LOYAL CUSTOMERS
When exceptional service is delivered, customers become passionate about your brand.

ADDRESS RACE RELATIONS
When you get to the heart of inclusion and diversity, you can build a sustainable business.

UPCOMING EVENTS
Become a market leader with the right toolset
Because we don’t do anything the way it’s been done before, our seminars blend industrial theatre, practical workshops and decades of experience in dealing with every challenge that business owners face in South Africa.
NO EVENTS DUE TO COVID-19
Due to the effects of Covid-19 we had to postpone all events until further notice.

THE HATCH CLUB
Where business owners and managers can get access to a range of benefits, advice and special offers
IT’S FREE
Running a business can be a lonely journey. Join the Hatch Club and become part of a community of like-minded people who believe in the power of culture and purpose. More importantly, give yourself a better chance of business growth and success.

THERE’S NO FEE
The Hatch Club is free to anyone whose passion is building their business.

SPECIAL MEMBERS RATES
As a Hatch Club member, you’ll receive reduced prices on coaching, seminars, workshops and the annual Hatch Entrepreneurial Summit.

REAL-WORLD RESOURCES
Our resource centre, blog and newsletters share real-world, hard-won tips and ‘how to’ advice for business leaders.

HATCH MATCH
Network with other like-minded business owners and managers, participate in open forums and unlock new opportunities to create and share wealth in South Africa.

THE EAGLE’S NEST
Selected businesses will be given the opportunity to present their business idea to the Eagles Nest, a group of top businessmen and women looking to invest in South African businesses.

FREE E-BOOK
When you join the Hatch Club, you will receive your free e-book with the 6 steps to CultureneeringTM success.
What our clients have to say
"I have known Ian since the early days and watched at a distance how he started and grew many successful businesses. My respect and admiration are firmly based on his business philosophy. I always wanted to share in his magic formula and fortunately the opportunity arose when I learnt that Ian, through the Hatch Institute, was now working with companies to share his philosophies and experiences. I had decided that 2020 was the year I wanted to enhance our unique Culture and confirm our Purpose. I wanted to do this with someone who had real scars and had successful commercial experience. Ian ticked all these boxes. The timing was perfect and we are now on an exciting journey of personal development, learning and corporate growth, working with Ian."
DARREN LEVY
CEO The Vida e Caffe Group
"The journey with the Hatch Institute has been challenging, thought provoking and rewarding. Our very reason for being was challenged. Hatch has been integral in managing some of the change elements and mind-set shifts within the team. Ian and Jade took time to understand the business and the full team involved, in order to add value to the strategy being rolled out. This was done with professionalism and, given the highest level of confidentiality, was very well structured. The team are finding the individual sessions refreshing as this allows them to challenge themselves in their personal thinking and evolution. We expect to continue collaborating with the Hatch Institute and recommend their personalised service."
MARK KAPLAN
CEO
"Ian Fuhr of the Hatch Institute advised and facilitated discussions at Moolman Group on “Culture in the Workplace”, and our “Reason for being”. What was initially envisaged to be a normal annual strategic session turned out to be thought provoking reality check which challenged the status quo. Ian, in his soft spoken very diplomatic manner, can touch the real nerves and was able to influence out management team to think differently. The influence Ian had on our business will be long lasting and we see him and the Hatch Institute playing an important role in respect of strategic planning and culture development in years to come. Ian became, in a very short period, a trusted friend and advisor to our company."
PIETER LOMBARD
CEO The Moolman Group
"Working with Hatch Institute has been incredible thus far and has made a great impact at Aerobotics. We have had the privilege of working with Ian who has added significant value, in a very short period of time. The theoretical models combined with his wealth of knowledge and experience are hugely impactful. From his facilitation of group workshops to his one on one coaching and advisory sessions, the impact is endless and he has most definitely lead us to make some necessary decisions along the way. He is humble, down to earth and able to establish rapport within the first few seconds of his engagements - all of these factors have lead to him being a great culture fit for us! We are big fans!"
KELLY SEGAL
People Manager
"We were having issues with staff relationships and work ethic in our Stafix Jet Park Distribution Centre. We needed help and engaged Ian Fuhr whose philosophy and approach, evident in his books, fitted ours. Ian, with his unassuming demeanour, ability to listen, engage with individuals and groups and deftly challenge preconceptions and prejudice, managed to disperse negativity and mistrust and restore disparate elements into a coherent, motivated and grateful team. This is a complex process which requires intellectual rigour combined with simple, unthreatening approachability – contrasting attributes which Ian uses with much skill to achieve a coherent and focused business dedicated to the service of the customer – external and internal. We are delighted with this achievement and Ian has become part of the Stafix family."
SHAUN WILLIAMSON
Managing Director
"Working with Ian Fuhr, has been incredible. Since we were fortunate to meet earlier this year, he has been instrumental in making some significant, insightful and rewarding changes within our company.
This has not only effected the bottom line, but crucially made huge strides within our company culture, morale, vision and future success. We just want to say a huge thank you to Ian for everything he has brought, his mentorship, his wisdom, his guidance and his friendship which we know will last for many more years to come."
SHONA PITTAWAY
Managing Director
"We started working with the Hatch Institute earlier this year. Ian first took the time and care to get to know our company and its culture and has since been very hands-on in his approach. Whilst the focus lies largely on culture and on future strategies, we also get a lot of operational insights and suggestions which have improved our business tremendously over the past several months. The tools which the Hatch Institute use are very practical and easy to implement. Ian’s dedication to Bodytec will continue to make a valuable contribution to our company, both in the short- and long-term."
BORIS LEYCK
Managing Director BODYTEC

“Working with Ian from The Hatch Institute at Lionel Isaacs Insurance Brokers has been immensely valuable and rewarding for us. Ian has been able to use much of the insight and experience he has garnered from his many years of being a successful entrepreneur, businessman and manager to people, to add value to our organisation and most importantly to the people within our organisation. We look forward to continued and increased success with working with Ian into the future.”
LANCE WILLIAMS
Director Lionel Isaacs Insurance Brokers

"S&G Signs has been very fortunate to establish a professional mentoring / training relationship with Ian Fuhr from the Hatch Institute. We have only just embarked on our “culture change journey” and we have already seen the benefits of his coaching and training sessions within our organisation. His fresh perspective on the business world and the alternative approach to manager / staff relationships was a real eye opener for us. Although we have a relatively long journey ahead we will no doubt, with Ian’s assistance, reach our future goals and objectives."
JACO PIENAAR
General Manager
"Ian is an inspiring man, with so much knowledge and experience to share! His humble and authentic approach to leadership is a great example to all leaders. We have so much to learn from his success and his messages are motivating and significant in today’s world of business. Ian’s talk was relevant, humourous and very inspiring! It was an honour and a privilege to have worked with him!"
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